“Be stubborn with your vision but flexible with the details.” – Jeff Bezos
When I moved to the U.S. seven years ago, I was captivated by the energy of American capitalism. At Amazon, I had the privilege of learning from some of the best leaders and years of exciting experiences, I decided to leave Amazon to follow a new path, one I’m deeply passionate about: building Finomenon Investments, a fee-only family office, focused on helping individuals and families create wealth and freedom.
Starting Finomenon Investments
In October 2023, after securing my individual licenses, I initially chose the Broker-Dealer (BD) model for my advisory practice. This route offered lower startup costs, simpler compliance, and faster entry into the market. However, it soon became clear that we were becoming part of the very problem we aimed to solve.
At Finomenon Investments, we realized the BD model wasn’t in our clients’ best interests. After three months, we pivoted, re-registering as a fully independent firm. This change meant we were free from affiliations with any bank, Broker-Dealer, or fund family. It also delayed our progress by months and cost us a few clients, but it allowed us to uphold the highest standard of fiduciary care.
Five Lessons To Build a World Class Family Office
Building Finomenon Investments has taught me many lessons, but these five stand out:
1. Align Your Interests with Clients
The financial services industry is full of misaligned incentives. Many firms don’t have their clients’ best interests at heart. At Finomenon Investments, we ensure that our goals are completely aligned with our clients’ needs.
- Lesson: Suitability standards do not equate to fiduciary care.
2. Think Long-Term for Success
Managing wealth requires patience and conviction. These qualities are essential for long-term success. At Finomenon Investments, we work with clients who share this vision of sustainable growth.
- Lesson: Consistency in performance is what matters, not occasional greatness.
3. Go Deeper for Better Results
In financial services, shallow advice is too common. Many advisors rely heavily on certifications and designations rather than diving deep into individual client needs. At Finomenon Investments, we focus on research, analysis and attention to detail.
- Lesson: Ask questions and always dig deeper for more meaningful insights.
4. Keep it Simple and Clear
Clients want simple, straightforward advice and strong performance. If you can’t explain an investment or financial plan clearly, it’s probably not the right choice. Finomenon Investments prioritizes simplicity in communication.
- Lesson: Clarity and transparency build trust with clients.
5. Measure Client Outcomes Accurately
Are we delivering measurable value to our clients? At Finomenon Investments, we focus on returns after fees, portfolio growth, and providing liquidity when needed. We always measure success against clear benchmarks.
- Lesson: Always evaluate your performance against inflation or market benchmarks.
The Future with Finomenon Investments
It has been an honor to work with clients from Amazon, Colgate, Google and other similar companies, helping them achieve their financial goals. I’m also grateful for the trust and support of my partners who are part of the Finomenon Family Office Network (F2ON).
At Finomenon Investments, we are building a client-obsessed family office with a strong commitment to fiduciary responsibility. If you want to learn more about how we can help you achieve financial freedom, please feel free to reach out.
Disclaimer: This content is for informational purposes only and should not be considered investment advice. All investments carry risks, including the loss of principal. Finomenon Investments LLC cannot guarantee future results.
